Saturday, May 9, 2009


Cogent is very proud to announce the release of our very first product - Runway!

Runway is an action management system. It's inspired by Getting Things Done (GTD), and will eventually grow into a more complete GTD system. Why do you need an action management system? Because your brain is a terrible secretary?Right now you're wasting precious mental energy worrying about things you need to remember to do, which ones are important, which ones are urgent, what needs to be done next, and so on. Runway provides a trusted repository for all the things that you need to do - and trust me, there are hundreds of them.

Runway is designed to be quick and simple to use, and to become intuitive over time. An action is created through a simple, single-line entry field. No check boxes, no drop-down lists, no tabbing between fields. You can also create an action by sending an email to Runway, or by sending a Twitter message. We want to extend Runway to other sources, so that you have ubiquitous capture for your important ideas.

Do Today - Runway.jpg

Actions appear in your to-do list right away, and can be prioritised easily with drag-and-drop. You can rapidly filter your actions by when they need to be done, the context you need to be able perform the action, the time required, the energy you need, and any other tags you want to use.

Actions - Runway.jpg

Most people will use Runway to track all their actions, select the actions for the day at the beginning of the day, and then work through that list. I've been using Runway that way for over six months.

I'm really excited by Runway, because it makes my life simpler and helps me get things done. It's also a great piece of software, but I hope that people forget about that, that Runway merges into the background and just becomes an invisible helper. Please visit and give it a go. Perhaps you'll have the same experience as Jonathan, one of our beta testers, who says, "Runway has changed my life!"

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